Internal Information and External Information

Internal Information

This is information held within the organisation. e.g. Sales figures, employee records, manager reports.

Advantages of Internal Information

It is easily accessible
It is only available to the organisation

Disadvantages of Internal Information

May be out-of date
It is limited in nature

External Information

This is information gained outwith the organisation such as Goverment statistics or competitor accounts.

Advantages of External Information

used with PESTEC analysis
wider amount of information available

Disadvantages of External Information

Could be biased
Irrelevant
Can be expensive to gain